With the major land use question seemingly answered and having spent the intervening time operating a very rough-and-tumble ski touring operation in which there had never once been a repeat customer, the two re-examined their business model. They approached the Province with the idea of creating a commercial backcountry ski operation that promoted accommodations based on Norwegian and Swiss Alps models. The concept of a full-service mountain lodge–complete with indoor plumbing, chef-prepared dining and cozy, private rooms–hit a niche yet growing market with those who valued an option other than the traditional mountain club hut.
Having forfeited all of the land required to host the Winter Games, the company re-branded itself to more accurately reflect its core values of wilderness exploration, environmental stewardship, and to the collaborative effort of working with its neighbours in creating North America’s most comprehensive Nordic ski facility. Callaghan Country Wilderness Adventures has continued the advocacy for low impact backcountry recreation at every land use decision process over the past forty years. The company is proud to have been part of the Olympic movement and the preservation of significant natural landscapes for generations to come.
Written by Brad Sills, Callaghan Country Wilderness Adventures General Manager